There’s mounting evidence that Apple has woken up to the importance of artificial intelligence, Jim Cramer said on CNBC Tuesday, pointing to a report in The Wall Street Journal about the company developing its own custom AI data center chips.
See also: Apple said to begin production of M2 Ultra-powered AI servers; plans M4 AI servers in late 2025 – May 6, 2024
“This is a very good sign,” Jim said. “This is the beginning of what I regard as the Apple offense on AI.” He also reiterated his Apple stock mantra: “Own it, don’t trade it.”
According to the Journal, the project known as Apple Chips in Data Centers, or ACDC internally, has been in the works for years but does not have a definitive timeline. The report also said Apple has been working with Taiwan Semiconductor Manufacturing to design and produce these chips.
Apple announced at a planned product event Tuesday new iPads and an updated M4 chip, which the company described as “outrageously powerful” for AI.
The headlines indicate that Apple is taking AI more seriously, which in turn should advance the company’s position in the heated arms race among its Big Tech peers and improve its financial performance.
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MacDailyNews Take: Expect to hear a lot of AI talk at WWDC starting with Apple’s pre-taped keynote video set to stream on Monday, June 10th at 10am PDT / 1pm EDT.
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Apple has never NOT taken AI seriously. In their usual way they are building momentum in a slow and measured way and entering the market with their own timing and agenda. MDN ‘take’ on this ‘late to AI thing’ is totally out of order.
Thank you, Afarstar, for correcting MDN.
You’re both wrong and sound like paid hacks. Apple didn’t even start using the term ‘AI’ until this year. The horrific disgrace that is Siri over the past 13 years (!!!) shows how little AI has meant to Apple. Google and Microsoft’s assistants have been far better for most of that time, well before the recent AI craze.